four different companies
with one common goal:
delivering results.

at group m5, we believe our diversity is our greatest strength.

We're into integration. It's our thing, really. And we've spent the last 3 decades learning that the best work comes from working together. That's why we take a panoramic approach to your communications needs. We assess each situation and engage the appropriate experts to get the job done. The four companies that comprise group m5 are all part of the same collective stratagem and it's all about getting results.

m5 m5 public affairs MQO Research wavelight

m5 marketing communications

For three decades, m5 marketing communications has built its reputation on the mantra of "creativity with purpose." Simply put, it means that strategic-based creative is what yields results. And results are exactly what m5 has been gathering for clients of all sizes, in all industries. With a client list that reads like a who's who of marketers, m5 continually proves that it is the agency of choice for those who want some creative bang for their marketing bucks!

Gary has dedicated his entire professional career to advertising and marketing, beginning with a major advertising agency in Toronto, then acting as General Manager for a research firm. In 1981, Gary founded M5 Advertising, the predecessor to m5 Marketing Communications. It is his unerring vision that led the growth of that tiny ad shop of five people into one of Atlantic Canada's largest communications companies. Through it all, to this very day, Gary has remained a "hands-on" director. His uncanny insights into the marketing communications world can be seen in every facet of our company.

m5 Public Affairs

m5 Public Affairs understands what clients want for one reason: they've been there. Their PR expertise expands beyond the agency realm and into the private, public and non-profit sectors at regional, national and international levels. They will help you interface effectively with your target audiences and elevate your position in the marketplace and the community.

MQO Research

A dedicated team of research professionals. Field operations employing the latest technology. Bilingual, expert interviews. A fresh, innovative approach to quantitative and qualitative research. 20 years of research experience with a personal touch. This is MQO Research. MQO is an accredited Gold Seal Member of the Marketing Research and Intelligence Association, so you can have total confidence in their methods and capabilities.

After ten years in research, Carolyn has discovered the secret to knowledge – asking questions. She manages all m5's research projects for clients at regional, national and international levels, while continually striving for innovation in data collection and analysis. Her client list includes the Government of Canada, Credit Unions of Atlantic Canada, Irving Oil, Marine Atlantic and Farmers Dairy.

wavelight productions

Wavelight is a full-service production house offering television, radio and web production services. They have a dedicated core group of audio and visual pros, and the connections to bring in any additional experts your project requires. You want a hotshot director? They'll fly one in. You want top-quality animation? They have animators on speed-dial. If you can imagine it, chances are, they can do it!